{"id":2746,"date":"2026-08-26T10:24:31","date_gmt":"2026-08-26T01:24:31","guid":{"rendered":"https:\/\/www.algorithmotaku.com\/?p=2746"},"modified":"2026-08-26T10:24:31","modified_gmt":"2026-08-26T01:24:31","slug":"sns%e9%81%8b%e7%94%a8%e3%81%aekgi%e3%83%bbkpi%e3%81%a8%e3%81%af%ef%bc%9f%e7%9b%ae%e7%9a%84%e3%81%8b%e3%82%89%e9%80%86%e7%ae%97%e3%81%99%e3%82%8b%e7%9b%ae%e6%a8%99%e8%a8%ad%e5%ae%9a%e3%81%a8%e5%8a%b9","status":"publish","type":"post","link":"https:\/\/www.algorithmotaku.com\/?p=2746","title":{"rendered":"SNS\u904b\u7528\u306eKGI\u30fbKPI\u3068\u306f\uff1f\u76ee\u7684\u304b\u3089\u9006\u7b97\u3059\u308b\u76ee\u6a19\u8a2d\u5b9a\u3068\u52b9\u679c\u6e2c\u5b9a\u306e\u65b9\u6cd5"},"content":{"rendered":"\n<div class=\"ownedmedia-article\">\n<style>\n.ownedmedia-article {\n  --navy:#0f172a;\n  --blue:#1d4ed8;\n  --blue-light:#eff6ff;\n  --blue-mid:#dbeafe;\n  --text:#1e293b;\n  --muted:#64748b;\n  --border:#e2e8f0;\n  --surface:#ffffff;\n  --soft:#f8fafc;\n  --green:#047857;\n  --green-bg:#ecfdf5;\n  --orange:#c2410c;\n  --orange-bg:#fff7ed;\n  color:var(--text);\n  font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",\"Noto Sans JP\",\"Hiragino Kaku Gothic ProN\",\"Yu Gothic\",sans-serif;\n  font-size:16px;\n  line-height:1.9;\n  overflow-wrap:anywhere;\n}\n.ownedmedia-article * {\n  box-sizing:border-box;\n}\n.ownedmedia-article .article-shell {\n  width:100%;\n  max-width:900px;\n  margin:0 auto;\n}\n.ownedmedia-article .article-header {\n  padding:12px 0 30px;\n  border-bottom:1px solid var(--border);\n}\n.ownedmedia-article .article-category {\n  display:inline-block;\n  margin-bottom:14px;\n  padding:5px 12px;\n  border-radius:999px;\n  background:var(--blue-light);\n  color:var(--blue);\n  font-size:13px;\n  font-weight:700;\n  letter-spacing:.04em;\n}\n.ownedmedia-article .article-title {\n  margin:0;\n  color:var(--navy);\n  font-size:clamp(28px,5vw,42px);\n  line-height:1.35;\n  letter-spacing:-.02em;\n}\n.ownedmedia-article .article-lead {\n  margin:22px 0 0;\n  color:#475569;\n  font-size:17px;\n  line-height:1.9;\n}\n.ownedmedia-article .article-summary {\n  margin:28px 0;\n  padding:22px 24px;\n  border:1px solid #bfdbfe;\n  border-left:5px solid var(--blue);\n  border-radius:10px;\n  background:var(--blue-light);\n}\n.ownedmedia-article .article-summary-title {\n  margin:0 0 8px;\n  color:var(--navy);\n  font-weight:700;\n}\n.ownedmedia-article .article-summary p {\n  margin:0;\n}\n.ownedmedia-article .toc {\n  margin:34px 0 42px;\n  padding:24px;\n  border:1px solid var(--border);\n  border-radius:12px;\n  background:var(--surface);\n}\n.ownedmedia-article .toc-title {\n  margin:0 0 14px;\n  color:var(--navy);\n  font-size:18px;\n  font-weight:700;\n}\n.ownedmedia-article .toc-list {\n  margin:0;\n  padding-left:22px;\n}\n.ownedmedia-article .toc-list li {\n  margin:7px 0;\n}\n.ownedmedia-article .toc-list a {\n  color:#334155;\n  text-decoration:none;\n}\n.ownedmedia-article .article-section {\n  margin:52px 0;\n}\n.ownedmedia-article .section-title {\n  margin:0 0 22px;\n  padding-bottom:12px;\n  border-bottom:3px solid var(--blue);\n  color:var(--navy);\n  font-size:clamp(23px,4vw,30px);\n  line-height:1.45;\n}\n.ownedmedia-article .sub-title {\n  margin:34px 0 14px;\n  color:var(--navy);\n  font-size:21px;\n  line-height:1.5;\n}\n.ownedmedia-article p {\n  margin:0 0 20px;\n}\n.ownedmedia-article strong {\n  color:var(--navy);\n}\n.ownedmedia-article .definition-grid {\n  display:grid;\n  grid-template-columns:repeat(2,minmax(0,1fr));\n  gap:18px;\n  margin:26px 0;\n}\n.ownedmedia-article .definition-card {\n  min-width:0;\n  padding:22px;\n  border:1px solid var(--border);\n  border-radius:12px;\n  background:var(--surface);\n}\n.ownedmedia-article .definition-label {\n  display:inline-block;\n  margin-bottom:10px;\n  color:var(--blue);\n  font-size:13px;\n  font-weight:800;\n  letter-spacing:.07em;\n}\n.ownedmedia-article .definition-card h3 {\n  margin:0 0 10px;\n  color:var(--navy);\n  font-size:20px;\n}\n.ownedmedia-article .definition-card p {\n  margin:0;\n}\n.ownedmedia-article .flow {\n  display:grid;\n  grid-template-columns:repeat(4,minmax(0,1fr));\n  gap:12px;\n  margin:28px 0;\n}\n.ownedmedia-article .flow-item {\n  min-width:0;\n  padding:18px 14px;\n  border:1px solid #bfdbfe;\n  border-radius:10px;\n  background:var(--blue-light);\n  text-align:center;\n}\n.ownedmedia-article .flow-number {\n  display:inline-flex;\n  align-items:center;\n  justify-content:center;\n  width:32px;\n  height:32px;\n  margin-bottom:9px;\n  border-radius:50%;\n  background:var(--blue);\n  color:#fff;\n  font-size:14px;\n  font-weight:800;\n}\n.ownedmedia-article .flow-label {\n  display:block;\n  color:var(--navy);\n  font-size:14px;\n  font-weight:700;\n  line-height:1.5;\n}\n.ownedmedia-article .table-wrap {\n  width:100%;\n  margin:26px 0;\n  overflow-x:auto;\n  border:1px solid var(--border);\n  border-radius:10px;\n}\n.ownedmedia-article table {\n  width:100%;\n  min-width:680px;\n  border-collapse:collapse;\n  background:#fff;\n}\n.ownedmedia-article th,\n.ownedmedia-article td {\n  padding:14px 15px;\n  border-bottom:1px solid var(--border);\n  border-right:1px solid var(--border);\n  text-align:left;\n  vertical-align:top;\n  line-height:1.7;\n}\n.ownedmedia-article th:last-child,\n.ownedmedia-article td:last-child {\n  border-right:0;\n}\n.ownedmedia-article tr:last-child td {\n  border-bottom:0;\n}\n.ownedmedia-article th {\n  background:#f1f5f9;\n  color:var(--navy);\n  font-size:14px;\n  font-weight:700;\n}\n.ownedmedia-article .point-box {\n  margin:25px 0;\n  padding:21px 22px;\n  border-radius:10px;\n  background:var(--soft);\n  border:1px solid var(--border);\n}\n.ownedmedia-article .point-box-title {\n  margin:0 0 8px;\n  color:var(--navy);\n  font-size:17px;\n  font-weight:700;\n}\n.ownedmedia-article .point-box p:last-child {\n  margin-bottom:0;\n}\n.ownedmedia-article .example-box {\n  margin:26px 0;\n  padding:22px;\n  border:1px solid #bbf7d0;\n  border-radius:10px;\n  background:var(--green-bg);\n}\n.ownedmedia-article .example-box-title {\n  margin:0 0 12px;\n  color:var(--green);\n  font-size:17px;\n  font-weight:700;\n}\n.ownedmedia-article .example-box ul {\n  margin:0;\n  padding-left:22px;\n}\n.ownedmedia-article .example-box li {\n  margin:6px 0;\n}\n.ownedmedia-article .warning-box {\n  margin:26px 0;\n  padding:22px;\n  border:1px solid #fed7aa;\n  border-radius:10px;\n  background:var(--orange-bg);\n}\n.ownedmedia-article .warning-box-title {\n  margin:0 0 8px;\n  color:var(--orange);\n  font-weight:700;\n}\n.ownedmedia-article .formula {\n  margin:24px 0;\n  padding:20px;\n  border-radius:10px;\n  background:var(--navy);\n  color:#fff;\n  font-size:17px;\n  font-weight:700;\n  text-align:center;\n  line-height:1.8;\n}\n.ownedmedia-article .check-list {\n  margin:20px 0;\n  padding:0;\n  list-style:none;\n}\n.ownedmedia-article .check-list li {\n  margin:10px 0;\n  padding:13px 15px;\n  border:1px solid var(--border);\n  border-radius:8px;\n  background:#fff;\n}\n.ownedmedia-article .check-list li::before {\n  content:\"\u2713\";\n  margin-right:9px;\n  color:var(--blue);\n  font-weight:800;\n}\n.ownedmedia-article .faq-item {\n  margin:0;\n  padding:22px 0;\n  border-bottom:1px solid var(--border);\n}\n.ownedmedia-article .faq-item:first-child {\n  border-top:1px solid var(--border);\n}\n.ownedmedia-article .faq-question {\n  margin:0 0 10px;\n  color:var(--navy);\n  font-size:18px;\n  font-weight:700;\n}\n.ownedmedia-article .faq-answer {\n  margin:0;\n}\n.ownedmedia-article .sources {\n  margin-top:54px;\n  padding-top:26px;\n  border-top:1px solid var(--border);\n}\n.ownedmedia-article .sources-title {\n  margin:0 0 12px;\n  color:var(--navy);\n  font-size:18px;\n}\n.ownedmedia-article .sources-list {\n  margin:0;\n  padding-left:20px;\n  color:var(--muted);\n  font-size:13px;\n  line-height:1.8;\n}\n.ownedmedia-article .sources-list li {\n  margin:7px 0;\n}\n.ownedmedia-article .sources-list a {\n  color:#475569;\n  word-break:break-all;\n}\n.ownedmedia-article .article-note {\n  color:var(--muted);\n  font-size:13px;\n}\n@media (max-width:700px) {\n  .ownedmedia-article {\n    font-size:15px;\n  }\n  .ownedmedia-article .definition-grid {\n    grid-template-columns:1fr;\n  }\n  .ownedmedia-article .flow {\n    grid-template-columns:repeat(2,minmax(0,1fr));\n  }\n  .ownedmedia-article .article-summary,\n  .ownedmedia-article .toc,\n  .ownedmedia-article .definition-card,\n  .ownedmedia-article .point-box,\n  .ownedmedia-article .example-box,\n  .ownedmedia-article .warning-box {\n    padding:18px;\n  }\n}\n<\/style>\n<div class=\"article-shell\">\n  <div class=\"article-header\">\n    <span class=\"article-category\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span>\n    <h1 class=\"article-title\">SNS\u904b\u7528\u306eKGI\u30fbKPI\u3068\u306f\uff1f\u76ee\u7684\u304b\u3089\u9006\u7b97\u3059\u308b\u76ee\u6a19\u8a2d\u5b9a\u3068\u52b9\u679c\u6e2c\u5b9a\u306e\u65b9\u6cd5<\/h1>\n    <p class=\"article-lead\">\n      \u4f01\u696d\u306eSNS\u904b\u7528\u3067\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3084\u300c\u3044\u3044\u306d\u300d\u306e\u5897\u52a0\u3060\u3051\u3092\u8ffd\u3063\u3066\u3044\u3066\u3082\u3001\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u304b\u3092\u5224\u65ad\u3067\u304d\u306a\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\n      \u5927\u5207\u306a\u306e\u306f\u3001SNS\u3092\u4f7f\u3063\u3066\u6700\u7d42\u7684\u306b\u4f55\u3092\u5b9f\u73fe\u3057\u305f\u3044\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u306e\u76ee\u7684\u304b\u3089KGI\u30fbKPI\u3092\u9006\u7b97\u3057\u3066\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u3059\u3002\n      \u672c\u8a18\u4e8b\u3067\u306f\u3001SNS\u904b\u7528\u306e\u76ee\u7684\u8a2d\u5b9a\u304b\u3089KGI\u30fbKPI\u306e\u6c7a\u3081\u65b9\u3001\u52b9\u679c\u6e2c\u5b9a\u3001\u6539\u5584\u307e\u3067\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u6574\u7406\u3057\u307e\u3059\u3002\n    <\/p>\n  <\/div>\n  <div class=\"article-summary\">\n    <p class=\"article-summary-title\">\u3053\u306e\u8a18\u4e8b\u306e\u8981\u70b9<\/p>\n    <p>\n      SNS\u904b\u7528\u3067\u306f\u3001\u6700\u521d\u306b\u4e8b\u696d\u4e0a\u306e\u76ee\u7684\u3092\u6c7a\u3081\u3001\u305d\u306e\u9054\u6210\u72b6\u614b\u3092\u793a\u3059KGI\u3068\u3001\u9054\u6210\u307e\u3067\u306e\u9014\u4e2d\u7d4c\u904e\u3092\u6e2c\u308bKPI\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\n      \u300c\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u5897\u3084\u3059\u300d\u3053\u3068\u81ea\u4f53\u3092\u76ee\u7684\u306b\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u8a8d\u77e5\u3001\u6bd4\u8f03\u691c\u8a0e\u3001\u554f\u3044\u5408\u308f\u305b\u3001\u8cfc\u5165\u3001\u30d5\u30a1\u30f3\u5316\u306a\u3069\u3001SNS\u306b\u671f\u5f85\u3059\u308b\u5f79\u5272\u304b\u3089\u6307\u6a19\u3092\u9078\u3076\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\n    <\/p>\n  <\/div>\n  <nav class=\"toc\" aria-label=\"\u76ee\u6b21\">\n    <p class=\"toc-title\">\u76ee\u6b21<\/p>\n    <ol class=\"toc-list\">\n      <li><a href=\"#purpose\">SNS\u904b\u7528\u3067\u306f\u6700\u521d\u306b\u300c\u76ee\u7684\u300d\u3092\u6c7a\u3081\u308b<\/a><\/li>\n      <li><a href=\"#kgi-kpi\">KGI\u3068KPI\u306e\u9055\u3044<\/a><\/li>\n      <li><a href=\"#goals\">SNS\u904b\u7528\u3067\u8a2d\u5b9a\u3055\u308c\u308b\u4e3b\u306a\u76ee\u7684<\/a><\/li>\n      <li><a href=\"#setting\">KGI\u30fbKPI\u3092\u8a2d\u5b9a\u3059\u308b\u624b\u9806<\/a><\/li>\n      <li><a href=\"#kpi-examples\">\u76ee\u7684\u5225\u306eKPI\u4f8b<\/a><\/li>\n      <li><a href=\"#measurement\">SNS\u306e\u6210\u679c\u3092\u6b63\u3057\u304f\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5<\/a><\/li>\n      <li><a href=\"#platform\">SNS\u3054\u3068\u306b\u898b\u308b\u3079\u304d\u6307\u6a19\u306f\u7570\u306a\u308b<\/a><\/li>\n      <li><a href=\"#mistakes\">KPI\u8a2d\u8a08\u3067\u8d77\u3053\u308a\u3084\u3059\u3044\u5931\u6557<\/a><\/li>\n      <li><a href=\"#review\">KPI\u3092\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3059<\/a><\/li>\n      <li><a href=\"#faq\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/a><\/li>\n    <\/ol>\n  <\/nav>\n  <section class=\"article-section\" id=\"purpose\">\n    <h2 class=\"section-title\">SNS\u904b\u7528\u3067\u306f\u6700\u521d\u306b\u300c\u76ee\u7684\u300d\u3092\u6c7a\u3081\u308b<\/h2>\n    <p>\n      SNS\u306f\u3001\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u305d\u306e\u3082\u306e\u304c\u6700\u7d42\u76ee\u7684\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\n      \u8a8d\u77e5\u62e1\u5927\u3001\u30d6\u30e9\u30f3\u30c9\u7406\u89e3\u3001Web\u30b5\u30a4\u30c8\u3078\u306e\u9001\u5ba2\u3001\u554f\u3044\u5408\u308f\u305b\u3001\u8cfc\u5165\u3001\u63a1\u7528\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u306a\u3069\u3001\u4f01\u696d\u304c\u62b1\u3048\u3066\u3044\u308b\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u306e\u4e00\u3064\u3067\u3059\u3002\n    <\/p>\n    <p>\n      \u305d\u306e\u305f\u3081\u3001\u300c\u7af6\u5408\u4f01\u696d\u304c\u904b\u7528\u3057\u3066\u3044\u308b\u304b\u3089\u300d\u300c\u3068\u308a\u3042\u3048\u305a\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u3063\u3066\u304a\u304d\u305f\u3044\u300d\u3068\u3044\u3063\u305f\u7406\u7531\u3060\u3051\u3067\u59cb\u3081\u308b\u3068\u3001\n      \u6295\u7a3f\u6570\u3084\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u81ea\u4f53\u304c\u76ee\u7684\u306b\u306a\u308a\u3001\u672c\u6765\u306e\u6210\u679c\u3068\u306e\u3064\u306a\u304c\u308a\u304c\u898b\u3048\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002\n    <\/p>\n    <div class=\"flow\" aria-label=\"SNS\u76ee\u6a19\u8a2d\u8a08\u306e\u6d41\u308c\">\n      <div class=\"flow-item\">\n        <span class=\"flow-number\">1<\/span>\n        <span class=\"flow-label\">\u4e8b\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e0a\u306e\u8ab2\u984c<\/span>\n      <\/div>\n      <div class=\"flow-item\">\n        <span class=\"flow-number\">2<\/span>\n        <span class=\"flow-label\">SNS\u306b\u62c5\u308f\u305b\u308b\u5f79\u5272<\/span>\n      <\/div>\n      <div class=\"flow-item\">\n        <span class=\"flow-number\">3<\/span>\n        <span class=\"flow-label\">KGI\u30fbKPI<\/span>\n      <\/div>\n      <div class=\"flow-item\">\n        <span class=\"flow-number\">4<\/span>\n        <span class=\"flow-label\">\u6295\u7a3f\u30fb\u904b\u7528\u65bd\u7b56<\/span>\n      <\/div>\n    <\/div>\n    <p>\n      \u305f\u3068\u3048\u3070\u3001\u300c\u82e5\u5e74\u5c64\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u304c\u4f4e\u3044\u300d\u3068\u3044\u3046\u8ab2\u984c\u304c\u3042\u308b\u5834\u5408\u3001\n      SNS\u306e\u5f79\u5272\u3092\u300c\u5bfe\u8c61\u5c64\u3068\u306e\u63a5\u89e6\u6a5f\u4f1a\u3092\u5897\u3084\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u300d\u3068\u6574\u7406\u3067\u304d\u307e\u3059\u3002\n      \u305d\u306e\u3046\u3048\u3067\u8a8d\u77e5\u7387\u3084\u6307\u540d\u691c\u7d22\u6570\u306a\u3069\u3092\u6700\u7d42\u7684\u306a\u6210\u679c\u6307\u6a19\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u3001\u30ea\u30fc\u30c1\u3084\u52d5\u753b\u8996\u8074\u3001\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u95b2\u89a7\u306a\u3069\u3092\u9014\u4e2d\u306e\u6307\u6a19\u3068\u3057\u3066\u78ba\u8a8d\u3057\u307e\u3059\u3002\n    <\/p>\n    <div class=\"point-box\">\n      <p class=\"point-box-title\">\u6700\u521d\u306b\u6c7a\u3081\u308b\u306e\u306f\u300cSNS\u3067\u4f55\u4ef6\u6295\u7a3f\u3059\u308b\u304b\u300d\u3067\u306f\u306a\u3044<\/p>\n      <p>\n        \u6295\u7a3f\u983b\u5ea6\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u5f62\u5f0f\u306f\u3001\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u65bd\u7b56\u3067\u3059\u3002\n        \u5148\u306b\u76ee\u7684\u3068\u8a55\u4fa1\u6307\u6a19\u3092\u6c7a\u3081\u308b\u3053\u3068\u3067\u3001\u300c\u306a\u305c\u3053\u306e\u6295\u7a3f\u3092\u884c\u3046\u306e\u304b\u300d\u3092\u8aac\u660e\u3067\u304d\u308b\u904b\u7528\u306b\u306a\u308a\u307e\u3059\u3002\n      <\/p>\n    <\/div>\n  <\/section>\n  <section class=\"article-section\" id=\"kgi-kpi\">\n    <h2 class=\"section-title\">KGI\u3068KPI\u306e\u9055\u3044<\/h2>\n    <div class=\"definition-grid\">\n      <div class=\"definition-card\">\n        <span class=\"definition-label\">KGI<\/span>\n        <h3>\u6700\u7d42\u7684\u306a\u6210\u679c\u3092\u6e2c\u308b\u6307\u6a19<\/h3>\n        <p>\n          KGI\u306f\u300cKey Goal Indicator\u300d\u306e\u7565\u3067\u3001\u6700\u7d42\u76ee\u6a19\u306e\u9054\u6210\u5ea6\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002\n          SNS\u904b\u7528\u306b\u3088\u3063\u3066\u6700\u7d42\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u72b6\u614b\u3092\u5b9f\u73fe\u3057\u305f\u3044\u304b\u3092\u793a\u3057\u307e\u3059\u3002\n        <\/p>\n      <\/div>\n      <div class=\"definition-card\">\n        <span class=\"definition-label\">KPI<\/span>\n        <h3>\u9014\u4e2d\u306e\u9032\u6357\u3092\u6e2c\u308b\u6307\u6a19<\/h3>\n        <p>\n          KPI\u306f\u300cKey Performance Indicator\u300d\u306e\u7565\u3067\u3001KGI\u3078\u5411\u304b\u3046\u9014\u4e2d\u306e\u9032\u6357\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002\n          \u65e5\u3005\u306e\u904b\u7528\u6539\u5584\u306b\u4f7f\u3048\u308b\u6570\u5024\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\n        <\/p>\n      <\/div>\n    <\/div>\n    <p>\n      \u305f\u3068\u3048\u3070\u3001SNS\u3092\u6d3b\u7528\u3057\u305f\u5546\u54c1\u8ca9\u58f2\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\n      \u6700\u7d42\u7684\u306a\u76ee\u7684\u304c\u300cSNS\u3092\u304d\u3063\u304b\u3051\u3068\u3057\u305f\u58f2\u4e0a\u306e\u5897\u52a0\u300d\u3067\u3042\u308c\u3070\u3001\u58f2\u4e0a\u984d\u3084\u8cfc\u5165\u4ef6\u6570\u306a\u3069\u304cKGI\u306e\u5019\u88dc\u306b\u306a\u308a\u307e\u3059\u3002\n      \u305d\u306e\u6210\u679c\u3078\u81f3\u308b\u307e\u3067\u306b\u306f\u3001\u6295\u7a3f\u3078\u306e\u63a5\u89e6\u3001\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u95b2\u89a7\u3001Web\u30b5\u30a4\u30c8\u3078\u306e\u9077\u79fb\u3001\u5546\u54c1\u30da\u30fc\u30b8\u95b2\u89a7\u3001\u8cfc\u5165\u3068\u3044\u3063\u305f\u8907\u6570\u306e\u6bb5\u968e\u304c\u3042\u308a\u307e\u3059\u3002\n    <\/p>\n    <div class=\"formula\">\n      \u6295\u7a3f\u3078\u306e\u63a5\u89e6 \u2192 \u8208\u5473\u30fb\u53cd\u5fdc \u2192 Web\u30b5\u30a4\u30c8\u8a2a\u554f \u2192 \u6bd4\u8f03\u30fb\u691c\u8a0e \u2192 \u8cfc\u5165\n    <\/div>\n    <p>\n      \u3053\u306e\u5404\u6bb5\u968e\u3067\u78ba\u8a8d\u3067\u304d\u308b\u6307\u6a19\u3092KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u300c\u3069\u3053\u307e\u3067\u306f\u6210\u679c\u304c\u51fa\u3066\u3044\u3066\u3001\u3069\u3053\u306b\u8ab2\u984c\u304c\u3042\u308b\u306e\u304b\u300d\u3092\u5224\u65ad\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\n    <\/p>\n    <div class=\"example-box\">\n      <p class=\"example-box-title\">\u4f8b\uff1aEC\u30b5\u30a4\u30c8\u3078\u306e\u58f2\u4e0a\u3092\u5897\u3084\u3057\u305f\u3044\u5834\u5408<\/p>\n      <ul>\n        <li><strong>KGI\uff1a<\/strong>SNS\u7d4c\u7531\u306e\u8cfc\u5165\u4ef6\u6570\u3001\u58f2\u4e0a\u984d<\/li>\n        <li><strong>KPI\uff1a<\/strong>\u30ea\u30fc\u30c1\u6570\u3001\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u95b2\u89a7\u6570\u3001\u30ea\u30f3\u30af\u30af\u30ea\u30c3\u30af\u6570\u3001\u30b5\u30a4\u30c8\u6d41\u5165\u6570\u3001\u8cfc\u5165\u7387<\/li>\n      <\/ul>\n    <\/div>\n  <\/section>\n  <section class=\"article-section\" id=\"goals\">\n    <h2 class=\"section-title\">SNS\u904b\u7528\u3067\u8a2d\u5b9a\u3055\u308c\u308b\u4e3b\u306a\u76ee\u7684<\/h2>\n    <p>\n      SNS\u306e\u5f79\u5272\u306f\u3001\u5546\u54c1\u3092\u76f4\u63a5\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\n      \u30e6\u30fc\u30b6\u30fc\u304c\u4f01\u696d\u3084\u5546\u54c1\u3092\u77e5\u308a\u3001\u8208\u5473\u3092\u6301\u3061\u3001\u6bd4\u8f03\u3057\u3001\u8cfc\u5165\u3057\u3001\u305d\u306e\u5f8c\u3082\u95a2\u4fc2\u3092\u6301\u3061\u7d9a\u3051\u308b\u307e\u3067\u306e\u3055\u307e\u3056\u307e\u306a\u6bb5\u968e\u3067\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\n    <\/p>\n    <div class=\"table-wrap\">\n      <table>\n        <thead>\n          <tr>\n            <th>\u76ee\u7684<\/th>\n            <th>\u76ee\u6307\u3059\u72b6\u614b<\/th>\n            <th>\u4ee3\u8868\u7684\u306a\u78ba\u8a8d\u6307\u6a19<\/th>\n          <\/tr>\n        <\/thead>\n        <tbody>\n          <tr>\n            <td>\u8a8d\u77e5\u62e1\u5927<\/td>\n            <td>\u3088\u308a\u591a\u304f\u306e\u5bfe\u8c61\u30e6\u30fc\u30b6\u30fc\u306b\u4f01\u696d\u30fb\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3063\u3066\u3082\u3089\u3046<\/td>\n            <td>\u30ea\u30fc\u30c1\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001\u52d5\u753b\u8996\u8074\u3001\u975e\u30d5\u30a9\u30ed\u30ef\u30fc\u3078\u306e\u5230\u9054<\/td>\n          <\/tr>\n          <tr>\n            <td>\u8208\u5473\u30fb\u7406\u89e3\u306e\u4fc3\u9032<\/td>\n            <td>\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u3063\u3066\u3082\u3089\u3046<\/td>\n            <td>\u4fdd\u5b58\u3001\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u95b2\u89a7\u3001\u52d5\u753b\u8996\u8074\u6642\u9593\u3001\u30ea\u30f3\u30af\u30af\u30ea\u30c3\u30af<\/td>\n          <\/tr>\n          <tr>\n            <td>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/td>\n            <td>\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u53cd\u5fdc\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5897\u3084\u3059<\/td>\n            <td>\u30b3\u30e1\u30f3\u30c8\u3001\u30b7\u30a7\u30a2\u3001\u8fd4\u4fe1\u3001\u4fdd\u5b58\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/td>\n          <\/tr>\n          <tr>\n            <td>Web\u30b5\u30a4\u30c8\u3078\u306e\u9001\u5ba2<\/td>\n            <td>SNS\u304b\u3089\u81ea\u793e\u30b5\u30a4\u30c8\u3084\u5546\u54c1\u30da\u30fc\u30b8\u3078\u8a98\u5c0e\u3059\u308b<\/td>\n            <td>\u30ea\u30f3\u30af\u30af\u30ea\u30c3\u30af\u3001CTR\u3001SNS\u7d4c\u7531\u30bb\u30c3\u30b7\u30e7\u30f3<\/td>\n          <\/tr>\n          <tr>\n            <td>\u554f\u3044\u5408\u308f\u305b\u30fb\u8cfc\u5165<\/td>\n            <td>SNS\u3092\u304d\u3063\u304b\u3051\u3068\u3057\u305f\u5177\u4f53\u7684\u306a\u884c\u52d5\u306b\u3064\u306a\u3052\u308b<\/td>\n            <td>\u554f\u3044\u5408\u308f\u305b\u3001\u8cc7\u6599\u8acb\u6c42\u3001\u4e88\u7d04\u3001\u8cfc\u5165\u3001CVR\u3001\u58f2\u4e0a<\/td>\n          <\/tr>\n          <tr>\n            <td>\u30d5\u30a1\u30f3\u5316<\/td>\n            <td>\u7d99\u7d9a\u7684\u306b\u63a5\u89e6\u30fb\u8cfc\u5165\u30fb\u63a8\u5968\u3057\u3066\u304f\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u5897\u3084\u3059<\/td>\n            <td>\u30ea\u30d4\u30fc\u30bf\u30fc\u3001\u7d99\u7d9a\u7684\u306a\u53cd\u5fdc\u3001UGC\u3001\u6307\u540d\u691c\u7d22\u3001\u518d\u8cfc\u5165<\/td>\n          <\/tr>\n          <tr>\n            <td>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8<\/td>\n            <td>\u30e6\u30fc\u30b6\u30fc\u306e\u7591\u554f\u3084\u554f\u984c\u3092SNS\u4e0a\u3067\u89e3\u6c7a\u3059\u308b<\/td>\n            <td>\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u3001\u8fd4\u4fe1\u6642\u9593\u3001\u89e3\u6c7a\u7387\u3001\u6e80\u8db3\u5ea6<\/td>\n          <\/tr>\n          <tr>\n            <td>\u63a1\u7528<\/td>\n            <td>\u4f01\u696d\u7406\u89e3\u3092\u6df1\u3081\u3001\u5fdc\u52df\u306b\u3064\u306a\u3052\u308b<\/td>\n            <td>\u63a1\u7528\u30da\u30fc\u30b8\u6d41\u5165\u3001\u4f1a\u793e\u8aac\u660e\u4f1a\u7533\u8fbc\u3001\u5fdc\u52df\u6570<\/td>\n          <\/tr>\n        <\/tbody>\n      <\/table>\n    <\/div>\n    <p>\n      \u4e00\u3064\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u8907\u6570\u306e\u76ee\u7684\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\n      \u305f\u3060\u3057\u3001\u3059\u3079\u3066\u3092\u540c\u3058\u512a\u5148\u9806\u4f4d\u3067\u8ffd\u3046\u3068\u8a55\u4fa1\u304c\u8907\u96d1\u306b\u306a\u308b\u305f\u3081\u3001\u300c\u6700\u3082\u91cd\u8981\u306a\u76ee\u7684\u300d\u3068\u300c\u88dc\u52a9\u7684\u306a\u76ee\u7684\u300d\u3092\u5206\u3051\u3066\u304a\u304f\u3068\u5224\u65ad\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\n    <\/p>\n  <\/section>\n  <section class=\"article-section\" id=\"setting\">\n    <h2 class=\"section-title\">SNS\u306eKGI\u30fbKPI\u3092\u8a2d\u5b9a\u3059\u308b\u624b\u9806<\/h2>\n    <h3 class=\"sub-title\">1\uff0e\u4e8b\u696d\u4e0a\u306e\u8ab2\u984c\u3092\u6574\u7406\u3059\u308b<\/h3>\n    <p>\n      \u307e\u305a\u3001\u300cSNS\u3067\u4f55\u3092\u3057\u305f\u3044\u304b\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u73fe\u5728\u3001\u4e8b\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f55\u304c\u8ab2\u984c\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u300d\u304b\u3089\u8003\u3048\u307e\u3059\u3002\n    <\/p>\n    <ul class=\"check-list\">\n      <li>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u81ea\u4f53\u304c\u5341\u5206\u306b\u77e5\u3089\u308c\u3066\u3044\u306a\u3044<\/li>\n      <li>\u8a8d\u77e5\u306f\u3042\u308b\u304c\u3001\u5546\u54c1\u306e\u7279\u5fb4\u304c\u7406\u89e3\u3055\u308c\u3066\u3044\u306a\u3044<\/li>\n      <li>Web\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u8005\u3092\u5897\u3084\u3057\u305f\u3044<\/li>\n      <li>\u554f\u3044\u5408\u308f\u305b\u3084\u8cfc\u5165\u306b\u3064\u306a\u304c\u308b\u63a5\u70b9\u3092\u5897\u3084\u3057\u305f\u3044<\/li>\n      <li>\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u305f\u3044<\/li>\n      <li>\u63a1\u7528\u5019\u88dc\u8005\u306b\u4f01\u696d\u306e\u96f0\u56f2\u6c17\u3092\u4f1d\u3048\u305f\u3044<\/li>\n    <\/ul>\n    <p>\n      \u8ab2\u984c\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001SNS\u3067\u62c5\u3046\u3079\u304d\u5f79\u5272\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002\n    <\/p>\n    <h3 class=\"sub-title\">2\uff0eSNS\u306b\u62c5\u308f\u305b\u308b\u5f79\u5272\u3092\u6c7a\u3081\u308b<\/h3>\n    <p>\n      \u6b21\u306b\u3001\u305d\u306e\u8ab2\u984c\u306b\u5bfe\u3057\u3066SNS\u304c\u3069\u306e\u90e8\u5206\u3092\u62c5\u5f53\u3059\u308b\u306e\u304b\u3092\u6574\u7406\u3057\u307e\u3059\u3002\n      SNS\u3060\u3051\u3067\u3059\u3079\u3066\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u3088\u3046\u3068\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\n    <\/p>\n    <p>\n      \u305f\u3068\u3048\u3070\u3001SNS\u3067\u306f\u8a8d\u77e5\u3068\u8208\u5473\u5f62\u6210\u3092\u62c5\u5f53\u3057\u3001\u8a73\u3057\u3044\u5546\u54c1\u8aac\u660e\u306fWeb\u30b5\u30a4\u30c8\u3001\u6700\u7d42\u7684\u306a\u5546\u8ac7\u306f\u55b6\u696d\u62c5\u5f53\u304c\u62c5\u3046\u3068\u3044\u3046\u8a2d\u8a08\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002\n      \u3053\u306e\u5f79\u5272\u5206\u62c5\u304c\u660e\u78ba\u3067\u3042\u308c\u3070\u3001SNS\u3060\u3051\u306b\u58f2\u4e0a\u8cac\u4efb\u3092\u6301\u305f\u305b\u308b\u3068\u3044\u3063\u305f\u7121\u7406\u306a\u8a55\u4fa1\u3092\u907f\u3051\u3089\u308c\u307e\u3059\u3002\n    <\/p>\n    <h3 class=\"sub-title\">3\uff0eKGI\u3092\u6570\u5024\u3067\u5b9a\u7fa9\u3059\u308b<\/h3>\n    <p>\n      KGI\u306f\u3001\u9054\u6210\u3057\u305f\u304b\u3069\u3046\u304b\u3092\u5ba2\u89b3\u7684\u306b\u5224\u65ad\u3067\u304d\u308b\u72b6\u614b\u306b\u3057\u307e\u3059\u3002\n      \u300c\u30d6\u30e9\u30f3\u30c9\u3092\u3082\u3063\u3068\u6709\u540d\u306b\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u66d6\u6627\u306a\u8868\u73fe\u3067\u306f\u306a\u304f\u3001\u6570\u5024\u3084\u671f\u9650\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\n    <\/p>\n    <div class=\"example-box\">\n      <p class=\"example-box-title\">KGI\u306e\u8a2d\u5b9a\u30a4\u30e1\u30fc\u30b8<\/p>\n      <ul>\n        <li>\u5bfe\u8c61\u5c64\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b<\/li>\n        <li>SNS\u7d4c\u7531\u306eWeb\u30b5\u30a4\u30c8\u8a2a\u554f\u6570\u3092\u534a\u5e74\u3067\u4e00\u5b9a\u6c34\u6e96\u307e\u3067\u5897\u3084\u3059<\/li>\n        <li>SNS\u7d4c\u7531\u306e\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u3092\u6708\u9593\u25cb\u4ef6\u307e\u3067\u5897\u3084\u3059<\/li>\n        <li>SNS\u63a5\u89e6\u8005\u306e\u5546\u54c1\u8cfc\u5165\u610f\u5411\u3092\u8abf\u67fb\u958b\u59cb\u6642\u3088\u308a\u5411\u4e0a\u3055\u305b\u308b<\/li>\n      <\/ul>\n    <\/div>\n    <h3 class=\"sub-title\">4\uff0eKGI\u306b\u3064\u306a\u304c\u308b\u884c\u52d5\u3092\u5206\u89e3\u3059\u308b<\/h3>\n    <p>\n      \u6700\u7d42\u6210\u679c\u306b\u81f3\u308b\u307e\u3067\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u53d6\u308b\u306e\u304b\u3092\u5206\u89e3\u3057\u307e\u3059\u3002\n      \u3053\u308c\u304cKPI\u3092\u6c7a\u3081\u308b\u571f\u53f0\u306b\u306a\u308a\u307e\u3059\u3002\n    <\/p>\n    <div class=\"formula\">\n      \u8a8d\u77e5 \u2192 \u8208\u5473 \u2192 \u8a73\u7d30\u78ba\u8a8d \u2192 \u6bd4\u8f03\u691c\u8a0e \u2192 \u884c\u52d5\n    <\/div>\n    <p>\n      \u305f\u3068\u3048\u3070\u3001\u554f\u3044\u5408\u308f\u305b\u3092\u5897\u3084\u3057\u305f\u3044\u5834\u5408\u3067\u3082\u3001\u307e\u305a\u6295\u7a3f\u3092\u898b\u3066\u3082\u3089\u3048\u306a\u3051\u308c\u3070\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306b\u306f\u79fb\u52d5\u3057\u307e\u305b\u3093\u3002\n      \u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u898b\u3066\u3082\u3001\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u306b\u8208\u5473\u3092\u6301\u305f\u306a\u3051\u308c\u3070Web\u30b5\u30a4\u30c8\u3078\u79fb\u52d5\u3057\u307e\u305b\u3093\u3002\n      \u5404\u6bb5\u968e\u306e\u6570\u5b57\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u6539\u5584\u3059\u3079\u304d\u5834\u6240\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002\n    <\/p>\n    <h3 class=\"sub-title\">5\uff0e\u65e5\u5e38\u7684\u306b\u78ba\u8a8d\u3067\u304d\u308bKPI\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n    <p>\n      KPI\u306b\u306f\u3001SNS\u306e\u7ba1\u7406\u753b\u9762\u3084\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u306a\u3069\u3067\u7d99\u7d9a\u7684\u306b\u78ba\u8a8d\u3067\u304d\u308b\u6570\u5024\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\n      \u6307\u6a19\u3092\u5897\u3084\u3057\u3059\u304e\u305a\u3001KGI\u306b\u5f71\u97ff\u3059\u308b\u91cd\u8981\u306a\u6570\u5024\u306b\u7d5e\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\n    <\/p>\n    <h3 class=\"sub-title\">6\uff0e\u671f\u9593\u3068\u57fa\u6e96\u5024\u3092\u6c7a\u3081\u308b<\/h3>\n    <p>\n      \u300c\u3044\u3064\u307e\u3067\u306b\u300d\u300c\u73fe\u5728\u306e\u6570\u5024\u304b\u3089\u3069\u3053\u307e\u3067\u5909\u5316\u3055\u305b\u308b\u304b\u300d\u3092\u6c7a\u3081\u307e\u3059\u3002\n      \u65e2\u5b58\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u306f\u904e\u53bb\u5b9f\u7e3e\u3092\u57fa\u6e96\u306b\u3057\u3001\u65b0\u898f\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u306f\u4e00\u5b9a\u671f\u9593\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3057\u3066\u304b\u3089\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\n    <\/p>\n  <\/section>\n  <section class=\"article-section\" id=\"kpi-examples\">\n    <h2 class=\"section-title\">\u76ee\u7684\u5225\u306b\u898b\u308bSNS\u306eKPI\u4f8b<\/h2>\n    <div class=\"table-wrap\">\n      <table>\n        <thead>\n          <tr>\n            <th>\u76ee\u7684<\/th>\n            <th>\u4e3b\u306aKPI<\/th>\n            <th>\u78ba\u8a8d\u3057\u305f\u3044\u30dd\u30a4\u30f3\u30c8<\/th>\n          <\/tr>\n        <\/thead>\n        <tbody>\n          <tr>\n            <td>\u8a8d\u77e5\u62e1\u5927<\/td>\n            <td>\u30ea\u30fc\u30c1\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001\u52d5\u753b\u518d\u751f\u3001\u30e6\u30cb\u30fc\u30af\u8996\u8074\u8005<\/td>\n            <td>\u72d9\u3063\u305f\u5bfe\u8c61\u5c64\u307e\u3067\u5341\u5206\u306b\u60c5\u5831\u304c\u5c4a\u3044\u3066\u3044\u308b\u304b<\/td>\n          <\/tr>\n          <tr>\n            <td>\u60c5\u5831\u7406\u89e3<\/td>\n            <td>\u4fdd\u5b58\u3001\u8996\u8074\u6642\u9593\u3001\u5e73\u5747\u8996\u8074\u6642\u9593\u3001\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u95b2\u89a7<\/td>\n            <td>\u6295\u7a3f\u3092\u6d41\u3057\u898b\u3055\u308c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5185\u5bb9\u306b\u95a2\u5fc3\u3092\u6301\u305f\u308c\u3066\u3044\u308b\u304b<\/td>\n          <\/tr>\n          <tr>\n            <td>\u62e1\u6563<\/td>\n            <td>\u30b7\u30a7\u30a2\u3001\u30ea\u30dd\u30b9\u30c8\u3001\u5f15\u7528\u3001UGC<\/td>\n            <td>\u30e6\u30fc\u30b6\u30fc\u81ea\u8eab\u304c\u4ed6\u8005\u3078\u60c5\u5831\u3092\u5e83\u3052\u3066\u3044\u308b\u304b<\/td>\n          <\/tr>\n          <tr>\n            <td>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5f62\u6210<\/td>\n            <td>\u30b3\u30e1\u30f3\u30c8\u3001\u8fd4\u4fe1\u3001DM\u3001\u7d99\u7d9a\u7684\u306a\u53cd\u5fdc<\/td>\n            <td>\u4e00\u65b9\u901a\u884c\u3067\u306f\u306a\u3044\u95a2\u4fc2\u304c\u4f5c\u3089\u308c\u3066\u3044\u308b\u304b<\/td>\n          <\/tr>\n          <tr>\n            <td>Web\u9001\u5ba2<\/td>\n            <td>\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u95b2\u89a7\u3001\u30ea\u30f3\u30af\u30af\u30ea\u30c3\u30af\u3001CTR\u3001SNS\u7d4c\u7531\u30bb\u30c3\u30b7\u30e7\u30f3<\/td>\n            <td>SNS\u304b\u3089\u6b21\u306e\u60c5\u5831\u63a5\u70b9\u3078\u79fb\u52d5\u3057\u3066\u3044\u308b\u304b<\/td>\n          <\/tr>\n          <tr>\n            <td>\u8cfc\u5165\u30fb\u554f\u3044\u5408\u308f\u305b<\/td>\n            <td>CV\u3001CVR\u3001\u554f\u3044\u5408\u308f\u305b\u3001\u8cfc\u5165\u4ef6\u6570\u3001\u58f2\u4e0a<\/td>\n            <td>\u4e8b\u696d\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u5177\u4f53\u7684\u306a\u884c\u52d5\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u304b<\/td>\n          <\/tr>\n        <\/tbody>\n      <\/table>\n    <\/div>\n    <div class=\"warning-box\">\n      <p class=\"warning-box-title\">\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3060\u3051\u3067\u6210\u679c\u3092\u5224\u65ad\u3057\u306a\u3044<\/p>\n      <p>\n        \u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306f\u30a2\u30ab\u30a6\u30f3\u30c8\u898f\u6a21\u3092\u628a\u63e1\u3059\u308b\u3046\u3048\u3067\u306f\u6709\u52b9\u3067\u3059\u304c\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u304c\u5897\u3048\u305f\u3053\u3068\u3068\u3001\u58f2\u4e0a\u3084\u30d6\u30e9\u30f3\u30c9\u7406\u89e3\u304c\u9ad8\u307e\u3063\u305f\u3053\u3068\u306f\u540c\u3058\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\n        \u76ee\u7684\u306b\u5fdc\u3058\u3066\u3001\u30ea\u30fc\u30c1\u3001\u8996\u8074\u3001\u4fdd\u5b58\u3001\u30af\u30ea\u30c3\u30af\u3001\u30b5\u30a4\u30c8\u6d41\u5165\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306a\u3069\u8907\u6570\u306e\u6307\u6a19\u3092\u95a2\u9023\u4ed8\u3051\u3066\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\n      <\/p>\n    <\/div>\n  <\/section>\n  <section class=\"article-section\" id=\"measurement\">\n    <h2 class=\"section-title\">SNS\u306e\u6210\u679c\u3092\u6b63\u3057\u304f\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5<\/h2>\n    <p>\n      SNS\u306e\u6210\u679c\u306f\u3001SNS\u5185\u306e\u5206\u6790\u753b\u9762\u3060\u3051\u3067\u3059\u3079\u3066\u6e2c\u308c\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\n      \u8a8d\u77e5\u304b\u3089\u8cfc\u5165\u307e\u3067\u3092\u78ba\u8a8d\u3059\u308b\u306b\u306f\u3001SNS\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3001Web\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u8ca9\u58f2\u30c7\u30fc\u30bf\u306a\u3069\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\n    <\/p>\n    <h3 class=\"sub-title\">SNS\u5185\u3067\u5b8c\u7d50\u3059\u308b\u884c\u52d5\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n    <p>\n      \u30ea\u30fc\u30c1\u3001\u8996\u8074\u56de\u6570\u3001\u8996\u8074\u6642\u9593\u3001\u4fdd\u5b58\u3001\u30b3\u30e1\u30f3\u30c8\u3001\u30b7\u30a7\u30a2\u3001\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u95b2\u89a7\u306a\u3069\u306f\u3001\u5404SNS\u304c\u63d0\u4f9b\u3059\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3084\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u78ba\u8a8d\u3057\u307e\u3059\u3002\n    <\/p>\n    <h3 class=\"sub-title\">Web\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u306f\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3068\u3064\u306a\u3052\u308b<\/h3>\n    <p>\n      SNS\u304b\u3089Web\u30b5\u30a4\u30c8\u3078\u8a98\u5c0e\u3059\u308b\u5834\u5408\u306f\u3001\u30ea\u30f3\u30af\u30af\u30ea\u30c3\u30af\u6570\u3060\u3051\u3067\u306a\u304f\u3001\u30b5\u30a4\u30c8\u3078\u5230\u9054\u3057\u305f\u5f8c\u306e\u884c\u52d5\u3082\u78ba\u8a8d\u3057\u307e\u3059\u3002\n      Google Analytics\u3067\u306f\u3001URL\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u5a92\u4f53\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306a\u306e\u304b\u3092\u533a\u5225\u3067\u304d\u307e\u3059\u3002\n    <\/p>\n    <div class=\"point-box\">\n      <p class=\"point-box-title\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u7ba1\u7406\u3067\u304d\u308b\u4ee3\u8868\u7684\u306a\u60c5\u5831<\/p>\n      <p>\n        \u300c\u6d41\u5165\u5143\u300d\u300c\u6d41\u5165\u306e\u7a2e\u985e\u300d\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u300d\u300c\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u9055\u3044\u300d\u306a\u3069\u3092URL\u306b\u4ed8\u4e0e\u3057\u3001\n        SNS\u304b\u3089\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3084\u884c\u52d5\u3092\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u4e0a\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\n      <\/p>\n    <\/div>\n    <h3 class=\"sub-title\">\u8a8d\u77e5\u3084\u597d\u610f\u5ea6\u306f\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3082\u6d3b\u7528\u3059\u308b<\/h3>\n    <p>\n      \u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u7387\u3001\u8cfc\u5165\u610f\u5411\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306a\u3069\u306f\u3001SNS\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3060\u3051\u3067\u306f\u76f4\u63a5\u628a\u63e1\u3067\u304d\u307e\u305b\u3093\u3002\n      \u5b9a\u671f\u7684\u306a\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3084\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u8abf\u67fb\u306a\u3069\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001SNS\u63a5\u89e6\u306b\u3088\u308b\u614b\u5ea6\u306e\u5909\u5316\u3092\u78ba\u8a8d\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\n    <\/p>\n    <h3 class=\"sub-title\">\u76f4\u63a5\u7684\u306a\u58f2\u4e0a\u3060\u3051\u3067\u5224\u65ad\u3057\u306a\u3044<\/h3>\n    <p>\n      SNS\u3067\u5546\u54c1\u3092\u77e5\u3063\u305f\u3042\u3068\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u30d6\u30e9\u30f3\u30c9\u540d\u3092\u691c\u7d22\u3057\u3001\u5f8c\u65e5\u5e97\u8217\u3067\u8cfc\u5165\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3082\u3044\u307e\u3059\u3002\n      \u3053\u306e\u5834\u5408\u3001\u6700\u5f8c\u306e\u8cfc\u5165\u3060\u3051\u3092\u898b\u308b\u3068SNS\u306e\u8ca2\u732e\u304c\u898b\u3048\u306a\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\n    <\/p>\n    <p>\n      \u305d\u306e\u305f\u3081\u3001SNS\u7d4c\u7531\u306e\u76f4\u63a5\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3060\u3051\u3067\u306a\u304f\u3001\u6307\u540d\u691c\u7d22\u3001\u30b5\u30a4\u30c8\u6d41\u5165\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u8a8d\u77e5\u7d4c\u8def\u3001\u30af\u30fc\u30dd\u30f3\u5229\u7528\u306a\u3069\u3082\u7d44\u307f\u5408\u308f\u305b\u3066\u8a55\u4fa1\u3059\u308b\u3068\u3001SNS\u306e\u5f79\u5272\u3092\u6349\u3048\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\n    <\/p>\n  <\/section>\n  <section class=\"article-section\" id=\"platform\">\n    <h2 class=\"section-title\">SNS\u3054\u3068\u306b\u898b\u308b\u3079\u304d\u6307\u6a19\u306f\u7570\u306a\u308b<\/h2>\n    <p>\n      \u540c\u3058\u300c\u8a8d\u77e5\u62e1\u5927\u300d\u304c\u76ee\u7684\u3067\u3082\u3001\u6295\u7a3f\u5f62\u5f0f\u3084\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u91cd\u8981\u306b\u306a\u308b\u6307\u6a19\u306fSNS\u306b\u3088\u3063\u3066\u5909\u308f\u308a\u307e\u3059\u3002\n      \u307e\u305f\u3001\u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u7ba1\u7406\u753b\u9762\u3084\u6307\u6a19\u540d\u79f0\u306f\u66f4\u65b0\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308b\u305f\u3081\u3001\u5b9a\u671f\u7684\u306b\u516c\u5f0f\u60c5\u5831\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\n    <\/p>\n    <div class=\"table-wrap\">\n      <table>\n        <thead>\n          <tr>\n            <th>\u5a92\u4f53\u30fb\u5f62\u5f0f<\/th>\n            <th>\u78ba\u8a8d\u3057\u3084\u3059\u3044\u4e3b\u306a\u6307\u6a19<\/th>\n            <th>\u5206\u6790\u306e\u8003\u3048\u65b9<\/th>\n          <\/tr>\n        <\/thead>\n        <tbody>\n          <tr>\n            <td>\u753b\u50cf\u30fb\u77ed\u5c3a\u52d5\u753b\u4e2d\u5fc3\u306eSNS<\/td>\n            <td>\u30ea\u30fc\u30c1\u3001\u8996\u8074\u3001\u4fdd\u5b58\u3001\u30b7\u30a7\u30a2\u3001\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u95b2\u89a7<\/td>\n            <td>\u65b0\u3057\u3044\u30e6\u30fc\u30b6\u30fc\u3078\u5c4a\u3044\u305f\u304b\u3001\u6295\u7a3f\u5f8c\u306b\u6b21\u306e\u884c\u52d5\u304c\u8d77\u304d\u305f\u304b\u3092\u898b\u308b<\/td>\n          <\/tr>\n          <tr>\n            <td>\u30c6\u30ad\u30b9\u30c8\u4e2d\u5fc3\u306eSNS<\/td>\n            <td>\u8868\u793a\u56de\u6570\u3001\u8fd4\u4fe1\u3001\u30ea\u30dd\u30b9\u30c8\u3001\u30ea\u30f3\u30af\u30af\u30ea\u30c3\u30af<\/td>\n            <td>\u8a71\u984c\u3078\u306e\u53c2\u52a0\u3084\u4f1a\u8a71\u3001\u60c5\u5831\u306e\u62e1\u6563\u304c\u8d77\u304d\u3066\u3044\u308b\u304b\u3092\u898b\u308b<\/td>\n          <\/tr>\n          <tr>\n            <td>\u52d5\u753b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/td>\n            <td>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001CTR\u3001\u8996\u8074\u56de\u6570\u3001\u7dcf\u518d\u751f\u6642\u9593\u3001\u5e73\u5747\u8996\u8074\u6642\u9593\u3001\u8996\u8074\u8005\u7dad\u6301<\/td>\n            <td>\u8868\u793a\u3055\u308c\u305f\u304b\u3060\u3051\u3067\u306a\u304f\u3001\u30af\u30ea\u30c3\u30af\u5f8c\u306b\u3069\u308c\u3060\u3051\u8996\u8074\u3055\u308c\u305f\u304b\u3092\u898b\u308b<\/td>\n          <\/tr>\n          <tr>\n            <td>\u30d3\u30b8\u30cd\u30b9\u5411\u3051SNS<\/td>\n            <td>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30da\u30fc\u30b8\u95b2\u89a7\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u3001Web\u9077\u79fb<\/td>\n            <td>\u5bfe\u8c61\u3068\u306a\u308b\u696d\u754c\u30fb\u8077\u7a2e\u306e\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u63a5\u89e6\u3084\u53cd\u5fdc\u3092\u78ba\u8a8d\u3059\u308b<\/td>\n          <\/tr>\n        <\/tbody>\n      <\/table>\n    <\/div>\n    <p>\n      \u305f\u3068\u3048\u3070YouTube Analytics\u3067\u306f\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304b\u3089\u8996\u8074\u3078\u81f3\u3063\u305f\u5272\u5408\u3060\u3051\u3067\u306a\u304f\u3001\n      \u7dcf\u518d\u751f\u6642\u9593\u3001\u5e73\u5747\u8996\u8074\u6642\u9593\u3001\u30e6\u30cb\u30fc\u30af\u8996\u8074\u8005\u3001\u65b0\u898f\u30fb\u30ab\u30b8\u30e5\u30a2\u30eb\u30fb\u5e38\u9023\u8996\u8074\u8005\u306a\u3069\u3001\u8996\u8074\u884c\u52d5\u3092\u8907\u6570\u306e\u89d2\u5ea6\u304b\u3089\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\n      YouTube Studio\u3067\u306f2026\u5e747\u6708\u304b\u3089\u65b0\u3057\u3044Analytics\u753b\u9762\u304c\u6bb5\u968e\u7684\u306b\u5c0e\u5165\u3055\u308c\u3066\u304a\u308a\u3001\u753b\u9762\u69cb\u6210\u304c\u5f93\u6765\u3068\u7570\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\n    <\/p>\n    <div class=\"point-box\">\n      <p class=\"point-box-title\">\u4e00\u3064\u306e\u6307\u6a19\u3060\u3051\u3067\u306f\u5224\u65ad\u3057\u306a\u3044<\/p>\n      <p>\n        \u305f\u3068\u3048\u3070\u518d\u751f\u6570\u304c\u5897\u3048\u3066\u3044\u3066\u3082\u3001\u8996\u8074\u6642\u9593\u304c\u6975\u7aef\u306b\u77ed\u3051\u308c\u3070\u3001\u671f\u5f85\u3057\u305f\u5185\u5bb9\u307e\u3067\u898b\u3066\u3082\u3089\u3048\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\n        \u300c\u3069\u308c\u3060\u3051\u5c4a\u3044\u305f\u304b\u300d\u300c\u3069\u308c\u3060\u3051\u95a2\u5fc3\u3092\u6301\u305f\u308c\u305f\u304b\u300d\u300c\u6b21\u306e\u884c\u52d5\u306b\u3064\u306a\u304c\u3063\u305f\u304b\u300d\u3092\u5206\u3051\u3066\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\n      <\/p>\n    <\/div>\n  <\/section>\n  <section class=\"article-section\" id=\"mistakes\">\n    <h2 class=\"section-title\">SNS\u306eKPI\u8a2d\u8a08\u3067\u8d77\u3053\u308a\u3084\u3059\u3044\u5931\u6557<\/h2>\n    <h3 class=\"sub-title\">\u76ee\u7684\u3068KPI\u304c\u3064\u306a\u304c\u3063\u3066\u3044\u306a\u3044<\/h3>\n    <p>\n      \u58f2\u4e0a\u5897\u52a0\u304c\u76ee\u7684\u306a\u306e\u306b\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3060\u3051\u3092\u8ffd\u3063\u3066\u3044\u308b\u306a\u3069\u3001KGI\u3068KPI\u306e\u56e0\u679c\u95a2\u4fc2\u304c\u5f31\u3044\u30b1\u30fc\u30b9\u3067\u3059\u3002\n      \u300c\u3053\u306e\u6570\u5024\u304c\u6539\u5584\u3059\u308b\u3068\u3001\u306a\u305c\u6700\u7d42\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u306e\u304b\u300d\u3092\u8aac\u660e\u3067\u304d\u308b\u6307\u6a19\u3092\u9078\u3073\u307e\u3059\u3002\n    <\/p>\n    <h3 class=\"sub-title\">\u3059\u3079\u3066\u306e\u6570\u5024\u3092KPI\u306b\u3057\u3066\u3057\u307e\u3046<\/h3>\n    <p>\n      SNS\u306e\u5206\u6790\u753b\u9762\u3067\u306f\u591a\u304f\u306e\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u304c\u3001\u8868\u793a\u3055\u308c\u308b\u6307\u6a19\u3092\u3059\u3079\u3066KPI\u306b\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\n      KPI\u304c\u591a\u3059\u304e\u308b\u3068\u3001\u4f55\u3092\u6539\u5584\u3059\u3079\u304d\u304b\u5224\u65ad\u3057\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002\n    <\/p>\n    <h3 class=\"sub-title\">\u30d5\u30a9\u30ed\u30ef\u30fc\u5897\u52a0\u3060\u3051\u3092\u6210\u529f\u3068\u8003\u3048\u308b<\/h3>\n    <p>\n      \u30d5\u30a9\u30ed\u30ef\u30fc\u304c\u591a\u304f\u3066\u3082\u3001\u6295\u7a3f\u3092\u898b\u3066\u3044\u308b\u4eba\u3084Web\u30b5\u30a4\u30c8\u3078\u79fb\u52d5\u3059\u308b\u4eba\u304c\u5c11\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\n      \u30a2\u30ab\u30a6\u30f3\u30c8\u898f\u6a21\u3068\u5b9f\u969b\u306e\u884c\u52d5\u3092\u5206\u3051\u3066\u78ba\u8a8d\u3057\u307e\u3059\u3002\n    <\/p>\n    <h3 class=\"sub-title\">\u76ee\u6a19\u6570\u5024\u306b\u6839\u62e0\u304c\u306a\u3044<\/h3>\n    <p>\n      \u300c\u534a\u5e74\u3067\u30d5\u30a9\u30ed\u30ef\u30fc1\u4e07\u4eba\u300d\u306a\u3069\u3001\u904e\u53bb\u30c7\u30fc\u30bf\u3084\u5e02\u5834\u898f\u6a21\u3092\u78ba\u8a8d\u305b\u305a\u306b\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u9054\u6210\u53ef\u80fd\u6027\u3084\u5fc5\u8981\u306a\u65bd\u7b56\u91cf\u3092\u5224\u65ad\u3067\u304d\u307e\u305b\u3093\u3002\n      \u904e\u53bb\u5b9f\u7e3e\u3001\u7af6\u5408\u72b6\u6cc1\u3001\u4e88\u7b97\u3001\u6295\u7a3f\u983b\u5ea6\u306a\u3069\u3092\u3082\u3068\u306b\u73fe\u5b9f\u7684\u306a\u6570\u5024\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\n    <\/p>\n    <h3 class=\"sub-title\">\u6295\u7a3f\u5358\u4f53\u306e\u6570\u5b57\u3060\u3051\u3092\u898b\u308b<\/h3>\n    <p>\n      \u4e00\u3064\u306e\u6295\u7a3f\u304c\u5927\u304d\u304f\u4f38\u3073\u3066\u3082\u3001\u305d\u308c\u3060\u3051\u3067\u904b\u7528\u5168\u4f53\u304c\u6210\u529f\u3057\u3066\u3044\u308b\u3068\u306f\u5224\u65ad\u3067\u304d\u307e\u305b\u3093\u3002\n      \u6708\u5358\u4f4d\u3084\u56db\u534a\u671f\u5358\u4f4d\u3067\u50be\u5411\u3092\u78ba\u8a8d\u3057\u3001\u518d\u73fe\u3067\u304d\u308b\u8981\u7d20\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\n    <\/p>\n    <h3 class=\"sub-title\">SNS\u3060\u3051\u3067\u6700\u7d42\u6210\u679c\u3092\u6e2c\u308d\u3046\u3068\u3059\u308b<\/h3>\n    <p>\n      Web\u30b5\u30a4\u30c8\u3078\u306e\u9001\u5ba2\u3084\u8cfc\u5165\u304c\u76ee\u7684\u306e\u5834\u5408\u3001SNS\u306e\u7ba1\u7406\u753b\u9762\u3060\u3051\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u305d\u306e\u5f8c\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u53d6\u3063\u305f\u304b\u5206\u304b\u3089\u306a\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\n      \u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3084CRM\u3001\u8ca9\u58f2\u30c7\u30fc\u30bf\u306a\u3069\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u8a55\u4fa1\u3057\u307e\u3059\u3002\n    <\/p>\n  <\/section>\n  <section class=\"article-section\" id=\"review\">\n    <h2 class=\"section-title\">SNS\u306eKPI\u306f\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3059<\/h2>\n    <p>\n      KGI\u306f\u4e00\u5b9a\u671f\u9593\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u4e00\u65b9\u3001KPI\u3084\u65bd\u7b56\u306f\u56fa\u5b9a\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\n      SNS\u306e\u6a5f\u80fd\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3001\u6295\u7a3f\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3001\u8a08\u6e2c\u3067\u304d\u308b\u6307\u6a19\u306f\u7d99\u7d9a\u7684\u306b\u5909\u5316\u3057\u307e\u3059\u3002\n    <\/p>\n    <p>\n      \u307e\u305f\u3001\u904b\u7528\u3092\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u3068\u3063\u3066\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u884c\u52d5\u304c\u5206\u304b\u3063\u3066\u304f\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\n      \u305d\u306e\u305f\u3081\u3001\u4e00\u5b9a\u671f\u9593\u3054\u3068\u306b\u300c\u73fe\u5728\u8ffd\u3063\u3066\u3044\u308bKPI\u304c\u672c\u5f53\u306bKGI\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u304b\u300d\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\n    <\/p>\n    <div class=\"flow\">\n      <div class=\"flow-item\">\n        <span class=\"flow-number\">1<\/span>\n        <span class=\"flow-label\">\u6570\u5024\u3092\u78ba\u8a8d<\/span>\n      <\/div>\n      <div class=\"flow-item\">\n        <span class=\"flow-number\">2<\/span>\n        <span class=\"flow-label\">\u539f\u56e0\u3092\u5206\u6790<\/span>\n      <\/div>\n      <div class=\"flow-item\">\n        <span class=\"flow-number\">3<\/span>\n        <span class=\"flow-label\">\u65bd\u7b56\u3092\u6539\u5584<\/span>\n      <\/div>\n      <div class=\"flow-item\">\n        <span class=\"flow-number\">4<\/span>\n        <span class=\"flow-label\">\u518d\u5ea6\u691c\u8a3c<\/span>\n      <\/div>\n    <\/div>\n    <p>\n      \u305f\u3068\u3048\u3070\u3001\u6295\u7a3f\u306e\u30ea\u30fc\u30c1\u306f\u5897\u3048\u3066\u3044\u308b\u306e\u306b\u30b5\u30a4\u30c8\u6d41\u5165\u304c\u5897\u3048\u306a\u3044\u5834\u5408\u3001\u30ea\u30fc\u30c1\u3092\u3055\u3089\u306b\u5897\u3084\u3059\u3053\u3068\u3060\u3051\u304c\u6539\u5584\u7b56\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\n      \u6295\u7a3f\u5185\u5bb9\u3068\u5546\u54c1\u3068\u306e\u95a2\u9023\u6027\u3001\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u60c5\u5831\u8a2d\u8a08\u3001\u30ea\u30f3\u30af\u307e\u3067\u306e\u5c0e\u7dda\u306a\u3069\u306b\u8ab2\u984c\u304c\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\n    <\/p>\n    <p>\n      KPI\u306f\u300c\u9054\u6210\u3067\u304d\u305f\u304b\u3069\u3046\u304b\u3092\u8a55\u4fa1\u3059\u308b\u6570\u5b57\u300d\u3067\u3042\u308b\u3068\u540c\u6642\u306b\u3001\u300c\u6b21\u306b\u4f55\u3092\u6539\u5584\u3059\u308b\u3079\u304d\u304b\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306e\u6570\u5b57\u300d\u3067\u3059\u3002\n      \u6570\u5b57\u306e\u5897\u6e1b\u3060\u3051\u3092\u898b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u5909\u5316\u304c\u8d77\u304d\u305f\u7406\u7531\u307e\u3067\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001SNS\u904b\u7528\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002\n    <\/p>\n  <\/section>\n  <section class=\"article-section\">\n    <h2 class=\"section-title\">SNS\u904b\u7528\u306e\u76ee\u6a19\u8a2d\u5b9a\u3067\u91cd\u8981\u306a\u3053\u3068<\/h2>\n    <p>\n      SNS\u904b\u7528\u3067\u306f\u3001\u6295\u7a3f\u6570\u3084\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u81ea\u4f53\u3092\u30b4\u30fc\u30eb\u306b\u305b\u305a\u3001\u4f01\u696d\u306e\u8ab2\u984c\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u6a19\u304b\u3089\u9006\u7b97\u3057\u3066SNS\u306e\u5f79\u5272\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\n    <\/p>\n    <p>\n      \u6700\u7d42\u6210\u679c\u3068\u306a\u308bKGI\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u306e\u9054\u6210\u307e\u3067\u306b\u5fc5\u8981\u306a\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u5206\u89e3\u3057\u3066KPI\u3078\u843d\u3068\u3057\u8fbc\u307f\u307e\u3059\u3002\n      \u3055\u3089\u306bSNS\u5185\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3060\u3051\u3067\u306a\u304f\u3001Web\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3001\u554f\u3044\u5408\u308f\u305b\u3001\u58f2\u4e0a\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u306a\u3069\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001SNS\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u3069\u306e\u3088\u3046\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u3092\u3088\u308a\u7acb\u4f53\u7684\u306b\u6349\u3048\u3089\u308c\u307e\u3059\u3002\n    <\/p>\n    <p>\n      \u300c\u3069\u308c\u3060\u3051\u6570\u5b57\u304c\u5897\u3048\u305f\u304b\u300d\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u300c\u305d\u306e\u6570\u5b57\u304c\u4f55\u3092\u610f\u5473\u3057\u3001\u6b21\u306b\u3069\u306e\u65bd\u7b56\u3092\u5909\u3048\u308b\u3079\u304d\u304b\u300d\u307e\u3067\u8003\u3048\u308b\u3053\u3068\u304c\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\n    <\/p>\n  <\/section>\n  <section class=\"article-section\" id=\"faq\">\n    <h2 class=\"section-title\">SNS\u306eKGI\u30fbKPI\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n    <div class=\"faq-item\">\n      <p class=\"faq-question\">Q\uff0eSNS\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306fKPI\u306b\u3057\u3066\u3082\u3088\u3044\u3067\u3059\u304b\uff1f<\/p>\n      <p class=\"faq-answer\">\n        \u306f\u3044\u3002\u305f\u3060\u3057\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3060\u3051\u3067\u6210\u679c\u3092\u5224\u65ad\u3059\u308b\u306e\u306f\u9069\u5207\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\n        \u30a2\u30ab\u30a6\u30f3\u30c8\u898f\u6a21\u3092\u793a\u3059\u6307\u6a19\u3068\u3057\u3066\u4f7f\u3044\u306a\u304c\u3089\u3001\u30ea\u30fc\u30c1\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001Web\u6d41\u5165\u3001\u8cfc\u5165\u306a\u3069\u3001\u76ee\u7684\u306b\u3064\u306a\u304c\u308b\u6307\u6a19\u3068\u3042\u308f\u305b\u3066\u78ba\u8a8d\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002\n      <\/p>\n    <\/div>\n    <div class=\"faq-item\">\n      <p class=\"faq-question\">Q\uff0eKGI\u3068KPI\u306f\u3044\u304f\u3064\u8a2d\u5b9a\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/p>\n      <p class=\"faq-answer\">\n        \u6570\u306b\u6c7a\u307e\u3063\u305f\u6b63\u89e3\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u591a\u3059\u304e\u308b\u3068\u512a\u5148\u9806\u4f4d\u304c\u5206\u304b\u308a\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002\n        KGI\u306f\u4e3b\u8981\u306a\u76ee\u7684\u306b\u7d5e\u308a\u3001KPI\u3082KGI\u3078\u5f71\u97ff\u3059\u308b\u91cd\u8981\u306a\u6307\u6a19\u3092\u4e2d\u5fc3\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u57fa\u672c\u3067\u3059\u3002\n      <\/p>\n    <\/div>\n    <div class=\"faq-item\">\n      <p class=\"faq-question\">Q\uff0e\u65b0\u3057\u304fSNS\u3092\u59cb\u3081\u308b\u5834\u5408\u3001\u76ee\u6a19\u6570\u5024\u306f\u3069\u3046\u6c7a\u3081\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/p>\n      <p class=\"faq-answer\">\n        \u904e\u53bb\u5b9f\u7e3e\u304c\u306a\u3044\u5834\u5408\u306f\u3001\u7af6\u5408\u3084\u696d\u754c\u30c7\u30fc\u30bf\u3060\u3051\u3067\u6570\u5024\u3092\u56fa\u5b9a\u305b\u305a\u3001\u6700\u521d\u306e\u4e00\u5b9a\u671f\u9593\u3092\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u306e\u53ce\u96c6\u671f\u9593\u3068\u3057\u3066\u904b\u7528\u3059\u308b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\n        \u5b9f\u969b\u306e\u30ea\u30fc\u30c1\u3001\u53cd\u5fdc\u3001Web\u6d41\u5165\u306a\u3069\u3092\u78ba\u8a8d\u3057\u305f\u3046\u3048\u3067\u3001\u305d\u306e\u5f8c\u306e\u76ee\u6a19\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u73fe\u5b9f\u7684\u3067\u3059\u3002\n      <\/p>\n    <\/div>\n    <div class=\"faq-item\">\n      <p class=\"faq-question\">Q\uff0eSNS\u304b\u3089\u58f2\u4e0a\u306b\u3064\u306a\u304c\u3063\u305f\u304b\u3069\u3046\u304b\u306f\u3069\u3046\u6e2c\u5b9a\u3057\u307e\u3059\u304b\uff1f<\/p>\n      <p class=\"faq-answer\">\n        SNS\u306e\u30ea\u30f3\u30af\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3057\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3067\u6d41\u5165\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\n        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noreferrer\">https:\/\/support.google.com\/analytics\/answer\/11242841<\/a>\n      <\/li>\n      <li>\n        YouTube Help\u300cYouTube \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u5229\u7528\u3092\u958b\u59cb\u3059\u308b\u300d\n        <a href=\"https:\/\/support.google.com\/youtube\/answer\/9002587?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/youtube\/answer\/9002587?hl=ja<\/a>\n      <\/li>\n      <li>\n        YouTube Help\u300cCheck your YouTube impressions and watch time\u300d\n        <a href=\"https:\/\/support.google.com\/youtube\/answer\/9314486\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/youtube\/answer\/9314486<\/a>\n      <\/li>\n      <li>\n        LinkedIn Marketing Solutions\u300cChoosing an Objective\u300d\n        <a href=\"https:\/\/business.linkedin.com\/advertise\/ads\/best-practices\/choose-your-objective\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/business.linkedin.com\/advertise\/ads\/best-practices\/choose-your-objective<\/a>\n      <\/li>\n    <\/ul>\n    <p class=\"article-note\">\u5404SNS\u306e\u6a5f\u80fd\u30fb\u6307\u6a19\u540d\u79f0\u30fb\u5206\u6790\u753b\u9762\u306f\u5909\u66f4\u3055\u308c\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u5b9f\u969b\u306e\u904b\u7528\u6642\u306b\u306f\u5404\u30b5\u30fc\u30d3\u30b9\u306e\u6700\u65b0\u306e\u516c\u5f0f\u60c5\u5831\u3082\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n  <\/div>\n<\/div>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Article\",\n      \"headline\": \"SNS\u904b\u7528\u306eKGI\u30fbKPI\u3068\u306f\uff1f\u76ee\u7684\u304b\u3089\u9006\u7b97\u3059\u308b\u76ee\u6a19\u8a2d\u5b9a\u3068\u52b9\u679c\u6e2c\u5b9a\u306e\u65b9\u6cd5\",\n      \"description\": 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